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Vanity Numbers, Phonewords, Phonenames... They all refer to the use of common words to represent phone numbers enabling consumers to readily remember them. They can increase Brand Awareness and a provide better ROI on your marketing dollars. Your customers will NEVER forget numbers like 1800 FLIGHT, 1300 BORROW, 13 INVEST.
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| Phonewords may also be linked to an organisation's vision, objectives or products and contribute to creating a competitive advantage.
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| Patterned numbers are recognised by their repeating digit pattern or sequence, for example, 1800 365 365, which repeats the last six digits, and 1300 123 456, in which the last six digits are in numerical order.
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How do you dial a Vanity Number?
To dial the vanity number 1300 FLIGHT, dial 1300 and then the corresponding numbers for each letter-the number 3 for the letter F, the number 5 for the letter L and so on. The underlying phone number dialled for 1300 FLIGHT is 1300 354 448. |
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